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He also came up with the name Heyday, a fitting name for a fine festivity. The local gala has grown to be a popular New England tradition since it was first held at Hodgkiss Farm in 1987. Heyday is defined in the dictionary as a high point or peak of strength and success, which reflected the spirit of the event, according to Potter. Now, the coined word has deep and expanded meaning for Jamestowners and all visitors who join in the fine recognition of our island's preserved land. For the first few years of the festival, Potter brought in teams of draft horses. He kept the horses on Martha's Vineyard in the mid'80s, and they were a highlight of the fair, he remembered. Heyday started out as an annual event for the first few years, and then turned into a biennial event after 1990. Why only every two years, many visitors who anticipate the fair ask. "Probably because it's so much work to organize," Trocki suggests with a laugh. Since its first year in 1987, the family fair has been hosted four times by Hodgkiss Farm, twice by Fox Hill Farm, twice by the Godena Farm, and twice by Watson Farm. This year, Dutra Farm opens its gates for Heyday for the first time. The generous venue offer from the Dutra family emerged many months back through a conversation with Heyday coordinators 052p1_xlg.jpg